K18 Hair
Reverse It Launch
Original Song · TikTok Sound
Songs for Brands
Get your free Sonic Snapshot
A short, opinionated read on how your brand is using sound right now. Two pages, no pitch deck.
Songs for Brands is a sound strategy and custom music studio built from the Song Candy team. We diagnose how your brand uses sound today, turn that into clear, audience-informed direction, and build the original music that follows, with usage rights scoped to the agreed channels and uses. Start with a free Sonic Snapshot.
SELECTED WORK
Songs That Moved Brands Forward
DoorDash x WingStop
Thick Thigh Summer
Original Song · TikTok Campaign
Jack In The Box
The Jack Wrap Rap
Original Song · Social Campaign
Amika X Snooki
Iconic Volume Mega Mix
Original Song · TikTok Campaign
TurboTax
TurboTax and Relax
Original Song · Social Campaign
Kosas
DreamBeam SPF Launch
Original Song · TikTok Campaign
Dove
ASMR Sound Design
Sound Design · Social Content
Intel
Dream No Longer
Original Song · Social Campaign
Revlon
Do You
Original Song · Social Campaign
Kohl's
Give With All Your Heart
Original Song · Social Campaign
Youth to the People
Superberry Launch
Original Song · Social Content
Keebler
Dip'MMMs
Original Song · Social Campaign
amika
Volume Launch Campaign
Original Song · Social Content
Living Proof
Creator Campaign
Original Song · Social Campaign
Jack In The Box
Jack Wrap Rap (Spicy Version)
Original Song · Social Campaign
NOYZ
Perfect Shitty Day (Perfect Day Parody)
Original Song · Social Campaign
FIRST AID BEAUTY
The results speak for themselves
"TikTok Made Me Buy FAB"
Used in 476.6k TikTok posts as of July 14, 2026
Millions of Song Plays Across TikTok
Built to Feel Native to Creator Culture
An original song designed specifically for TikTok culture, creator adoption, and repeat listening behavior.
Song Candy created "TikTok Made Me Buy It" for First Aid Beauty as an ownable sonic campaign moment, designed around how people were using TikTok at the time.
THE MENU
FOUR LANES, IN THE ORDER A SOUND DECISION GETS MADE
You can enter at any lane. Skipping ahead is normal.
Diagnose
Sonic Snapshot
FREEA short, opinionated read on how your brand is using sound right now. 10 to 20 posts plus 1 to 3 competitors, 3 observations, 1 next step. Two pages, no fluff.
INCLUDES Walkthrough call
Beauty brands can ask for the Beauty Sonic Gap edition: the same free Snapshot, pointed at the gap between your visual system and your sound system.
Decide
Sonic Audit
A bounded diagnosis with the review window, included platforms, post caps, paid inputs, and data fallbacks stated up front. You get factual rights-use observations and documentation gaps organized for counsel review, a sonic consistency and brand-fit read, competitive context on what your category sounds like, and a directional read on how your sound is landing with your audience, drawn from how your own posts have actually performed, pointing at what to test next. Then run one recommendation inside the stated 60-day Eligibility Window: the separate Posting Window opens on your confirmed first live post, runs 2 to 4 weeks, and the observational readback lands within 5 business days after close, analytics-dependent.
TIMELINE 2 to 3 weeks
Sonic Strategy Sprint
For teams where many hands pick music. Contains the full audit, then turns findings into rules: approved and avoid palette, selection workflow, creator and agency handoff kit, activation plan, and a bound Sound OS.
TIMELINE 3 to 5 weeks
Build
Sound Test
One custom sound, built to answer a simple question: what do we observe when you use an ownable sound against the agreed account baseline in a defined window? If you elect to continue the tested sound within 60 days of delivery, the eligible fee actually paid credits toward that continuation, capped at the standard Sound Test fee.
TIMELINE 1 to 2 weeks to delivery
Social-First Music
Content-system music: a branded sound concept with the versions, cutdowns, and creator-ready assets to carry a campaign. Designed for creator use, without guaranteeing adoption or placement.
TIMELINE 2 to 4 weeks
Custom Brand Music
Hero-asset music: bespoke composition for a launch film, commercial, anthem, or flagship creative. Single Spot, Campaign Score, or Brand Anthem, chosen by the job.
TIMELINE 3 to 7 weeks by shape
Sonic Identity
A system designed to help your brand use sound consistently across agreed touchpoints: a distinctive core hook, a defined palette, a family of working assets, and selection rules. The included readout observes rollout and usage; consumer recognition testing is a separate scope.
TIMELINE 3 to 10+ weeks by shape
Operate
Licensing & Cleared-Music Support
Cleared recommendations, music supervision, licensing triage, potential rights-use flags, and documentation packaged for counsel review. This is not legal advice or a legal conclusion.
CADENCE Per project or monthly
Content Retainer
Month-to-month rule-keeping, rights upkeep, measurement, selection triage, and cleared lists, with audit refreshes and audience-context refreshes each quarter.
CADENCE Monthly, with quarterly refreshes
Every project is different. Let's talk about yours.
CASE STUDIES
How the Music Is Made
K18 Hair
“Reverse It” – Launch Campaign Song
The Brief
K18 was launching their hero product and needed original music that would anchor creator content across TikTok and Instagram. The sound had to feel fresh, premium, and unmistakably beauty – not generic.
Our Approach
We studied what was trending in beauty TikTok, then wrote something that fit the vibe without copying it. The result was a track that felt native to beauty content – the kind of sound creators would choose on their own.
The Result
The song became the sonic backbone of K18’s launch content, used by the brand and its creator partners across social platforms. It gave K18 a consistent, ownable audio identity during their most important product moment.
DoorDash x WingStop
“Thick Thigh Summer” – Original Song
The Brief
DoorDash and WingStop needed a summer anthem for a joint TikTok campaign – something fun, bold, and instantly shareable. The song had to be creator-friendly and feel native to the platform, not like a produced ad.
Our Approach
We leaned into the playful energy of the collab and built a track that felt like it could have been trending already. Catchy hook, high replay value, designed to soundtrack creator content without feeling forced.
The Result
A scroll-stopping summer campaign that saw organic creator participation and gave both brands a sonic moment that cut through the noise.
BAND-AID® (Kenvue)
“Stuck On You” – Original Song
The Brief
Kenvue wanted an original song for BAND-AID that would work across TikTok, Instagram, Spotify, and live events – something catchy enough to compete with trending audio but unmistakably on-brand.
Our Approach
We wrote and produced an EDM/pop remix inspired by the energy of Charli XCX and Dom Dolla – a sticky, feel-good hook designed to loop in your head. Built for creator content from the start: short enough to TikTok, long enough to stream.
The Result
Delivered in under 3 weeks. The song was safelisted on TikTok for official brand and partner creator accounts, released on Spotify, and used for live events and in-store activations. Kenvue later came back to explore broadcast radio licensing, extending the conversation beyond the original social brief.
WHY SONGS FOR BRANDS
Music Built for How People Actually Listen
Social-First
We don't make ad music and hope it works on TikTok. We start with the scroll, the hook, the sound-on moment - and build songs that stop thumbs.
100% Original
Every note played. Every lyric written. No AI generation, no stock loops, no library pulls. Your brand deserves a song that only exists for you.
Rights, Handled
Licensing, splits, contracts, clearances - we handle the business side so you don't have to. Rights documented for the agreed uses from day one.
Big-Brand Quality, Mid-Market Pricing
We've produced for the same brands the big agencies have. The difference? We skip the overhead and pass the savings to you.
Built Across Categories
Beauty, food service, tech, retail, CPG - we've created songs for every corner of the modern brand landscape. Whatever your industry, we've got you covered.
Turnkey Delivery
From brief to broadcast-ready masters. We handle creative direction, production, mixing, and delivery - you just show up with a vision.
SONIC CREDIBILITY
The Sonic Team Behind the Biggest Brand Moments
Songs for Brands is the evolution of the creative team from Song Candy - the studio behind original music for K18, Intuit, Jack in the Box, amika, BAND-AID, and dozens more.
Not library music. Not stock audio. Songs built from scratch.
FAQ
Common Questions
A Sound Test delivers in 1 to 2 weeks. Social-First campaign music runs 2 to 4 weeks, Custom Brand Music 3 to 7 weeks by shape, and Sonic Identity work 3 to 10+ weeks by shape. A Sonic Audit takes 2 to 3 weeks. We give you a clear timeline before we start.
On scoped projects (Social-First, Custom Brand Music, Sonic Identity) we start by presenting 2 original demo directions based on your brief. You pick the one that hits, and we produce and refine that one. The Sound Test is the deliberate exception: one concept, built to answer one question. Most scopes include 2 rounds of revisions; the Sound Test includes 1 to 2. If a project expands materially, we flag it before it becomes a change-order issue.
You get usage rights for the channels and platforms specified in your agreement. We handle the licensing paperwork and document the agreed scope so your team knows where the song can be used. Specific rights (broadcast, streaming, perpetual) are tailored to each project. And a standard protection on every custom piece: we do not relicense your work to your named direct competitors. That is included, not an upsell.
With the free Sonic Snapshot, and the most common first paid step is the Sonic Audit: the fastest way to know what to build. The audit is never a tollbooth, though. If you arrive with a brief and need music now, we start at Build.
Both. We work directly with brand teams and also partner with creative agencies, PR firms, and influencer marketing agencies who need music for their campaigns. About half our projects come through agency partners.
Everything from pop and R&B to electronic, hip-hop, acoustic, and ambient soundscapes. We match the genre to your brand and audience - not the other way around. If you can describe the vibe, we can build it.
Absolutely. The work on this site is a starting point. We're happy to share additional examples relevant to your brand, category, or campaign style. Just reach out and tell us what you're looking for.
It's one of our core strengths. We understand TikTok's audio ecosystem: trending sounds, safelisting, creator usage rights, and what makes a sound easy for creators to use. TikTok's Commercial Music Library can provide a pre-cleared route for commercial content on TikTok, subject to the applicable track, region, placement, and platform terms. That permission does not automatically cover a cross-post to Instagram or YouTube, so additional uses must be verified. Our custom music ships with usage rights scoped to the channels in your agreement. Many of our songs are built TikTok-first and adapted for other channels.
No. The music we deliver is original and made by human writers, musicians, and producers. We document the contributor and usage-rights chain for the agreed scope.
Let's Make Something
The fastest way in is the free Sonic Snapshot: tell us your brand and we'll review 10 to 20 recent posts, send back 3 observations and 1 recommended next step, then walk you through it on a call. Or tell us about your next campaign and we'll take it from there.